Μ8. Drug Promotion (marketing) and sales strategies
Purpose/Objectives of the Course
The following thematic units are developed in the course: Basic Principles of Pharmaceutical Marketing. Business Development in the Pharmaceutical Industry – Value Creation and Portfolio Management. Evolution of Business Models in the Pharmaceutical Industry Business Models in the Post-Covid Era. The role of the Medical Visitor in the modern pharmaceutical market. The role of cross-functional collaboration in communication between healthcare workers. Marketing tools in the new pharmaceutical environment.
Coordinator
| Image | Name | Designation | Contract Info | Social Links |
|---|---|---|---|---|
 |
Vasileiou Konstantinos | Assistant Professor of Pharmaceutical Marketing | konvasil@upatras.gr 2610962322 |
Teachers
| Image | Name | Designation | Contract Info | Social Links |
|---|---|---|---|---|
 |
Gkonos Phoivos | MΒΑ | ||
 |
Ioannidis Charalambos | MΒΑ | ||
 |
Kintzios Spyridon | ΜΒΑ | ||
 |
Kouloridas Konstantinos | c. PhD | ||
 |
Michaleris Michalis | Former Marketing Science Manager, Novartis Hellas | ||
 |
Mytilis Thomas | MSc | ||
|
|
Vasileiou Konstantinos | Assistant Professor of Pharmaceutical Marketing | konvasil@upatras.gr 2610962322 | |
 |
Vasilopoulos Georgios | PhD |
Course Organization
ECTS: 6
Lectures: 9
Workload
150 – 180 hours
Lectures/Workshops: 53 hours
Personal effort: 97 hours
Course Lectures
Week | Faculty | Teaching method | Description of teaching unit |
1 | Vasilopoulos Georgios, PhD, General Manager Galenica SA | Theory |
Philosophy and peculiarities of Pharmacy |
2 | Vasilopoulos Georgios, PhD, General Manager Galenica SA | Theory | Ethics of pharmaceutical entrepreneurship. Principles of Pharmacoeconomics and regulatory environment (market access) |
3 | Michalis Michaeleris, Marketing Science Manager, Novartis Hellas | Theory | Basic Principles of Pharmaceutical Marketing |
4 | Vassiliou Konstantinos, Assistant Prof. to Pharmaceutical Marketing, University of Patras | Theory | Pharmacutical marketing Part I |
5 | Vassiliou Konstantinos, Assistant Prof. to Pharmaceutical Marketing, University of Patras | Theory | Pharmacoeconomics |
6 | Spyros Kintzios, Business Development Manager, Uni-Pharma | Theory | Business development in the pharmaceutical industry – value creation and portfolio management. |
7 | Kouloridas Konstantinos, General Manager Fagron Hellas Bpharm, MsC, MRpharmS, Clinical Pharmacist, GMP auditor,candidate PhD | Theory | The European and Greek Reality for Galenic preparations |
8 | Ioannidis Charalambos, Brand Manager Oncology/Hematology Sandoz | Theory | Marketing tools in the new pharmaceutical environment |
9 | Mytilis Thomas, Patient Journey Partner, Roche | Theory | The role of the Medical Visitor in the modern pharmaceutical market. The role of cross-functional collaboration in communication among health workers. |
10 | Exams/Theory | ||
Final exam
Course Essays
Related Bibliography
The principles and practice of marketing
Author: Ellis-Chadwick Fiona, Jobber David
Edited by: Samanda Irini, Rigopoulos Konstantinos
ISBN: 9789600240504
Link
MARKETING
Author: Dhruv Grewal, Michael Levy
Edited by: Leonidas K. Leonidou, Thomas A. Fotiadis
ISBN: 9789605863807
Link
Strategic Marketing C Edition
Author: SIOMKOS GEORGIOS
ISBN: 9789603519393
Link
INTRODUCTION TO MARKETING
Author: Gary Armstrong, Philip Kotler
Edited by: Maros Vlachopoulou
ISBN: 9789604582044
Link
Marketing And Supply Chain Management – A Systems Approach
Author: Vassiliou Konstantinos, Constantoglou A. Angeliki, Folinas Dimitris, Fotiadis A. Thomas
ISBN: 9789925576968
