Μ8. Drug Promotion (marketing) and sales strategies

Purpose/Objectives of the Course

The following thematic units are developed in the course: Basic Principles of Pharmaceutical Marketing. Business Development in the Pharmaceutical Industry – Value Creation and Portfolio Management. Evolution of Business Models in the Pharmaceutical Industry Business Models in the Post-Covid Era. The role of the Medical Visitor in the modern pharmaceutical market. The role of cross-functional collaboration in communication between healthcare workers. Marketing tools in the new pharmaceutical environment.

Coordinator

This template is only available on the pro version.

Teachers

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Course Organization

ECTS: 6

Lectures: 9

Workload

150 – 180 hours
Lectures/Workshops: 53 hours
Personal effort: 97 hours

Course Lectures

Week	Faculty	Teaching method	Description of teaching unit
1	Vasilopoulos Georgios, PhD, General Manager Galenica SA	Theory	Philosophy and peculiarities of Pharmacy
2	Vasilopoulos Georgios, PhD, General Manager Galenica SA	Theory	Ethics of pharmaceutical entrepreneurship. Principles of Pharmacoeconomics and regulatory environment (market access)
3	Michalis Michaeleris, Marketing Science Manager, Novartis Hellas	Theory	Basic Principles of Pharmaceutical Marketing
4	Vassiliou Konstantinos, Assistant Prof. to Pharmaceutical Marketing, University of Patras	Theory	Pharmacutical marketing Part I
5	Vassiliou Konstantinos, Assistant Prof. to Pharmaceutical Marketing, University of Patras	Theory	Pharmacoeconomics
6	Spyros Kintzios, Business Development Manager, Uni-Pharma	Theory	Business development in the pharmaceutical industry – value creation and portfolio management.
7	Kouloridas Konstantinos, General Manager Fagron Hellas Bpharm, MsC, MRpharmS, Clinical Pharmacist, GMP auditor,candidate PhD	Theory	The European and Greek Reality for Galenic preparations
8	Ioannidis Charalambos, Brand Manager Oncology/Hematology Sandoz	Theory	Marketing tools in the new pharmaceutical environment
9	Mytilis Thomas, Patient Journey Partner, Roche	Theory	The role of the Medical Visitor in the modern pharmaceutical market. The role of cross-functional collaboration in communication among health workers.
10	Exams/Theory