Μ8. Drug Promotion (marketing) and sales strategies

Purpose/Objectives of the Course

The following thematic units are developed in the course: Basic Principles of Pharmaceutical Marketing. Business Development in the Pharmaceutical Industry – Value Creation and Portfolio Management. Evolution of Business Models in the Pharmaceutical Industry Business Models in the Post-Covid Era. The role of the Medical Visitor in the modern pharmaceutical market. The role of cross-functional collaboration in communication between healthcare workers. Marketing tools in the new pharmaceutical environment.

Coordinator

Εξωτερικοί Συνεργάτες/Διδάκτορες Ερευνητές

Image	Name	Designation	Contract Info	Social Links
	Vasileiou Konstantinos	Assistant Professor of Pharmaceutical Marketing	konvasil@upatras.gr 2610962322

Teachers

Εξωτερικοί Συνεργάτες/Διδάκτορες Ερευνητές

Name	Designation	Contract Info
Gkonos Phoivos	MΒΑ
Ioannidis Charalambos	MΒΑ
Kintzios Spyridon	ΜΒΑ
Kouloridas Konstantinos	c. PhD
Michaleris Michalis	Λεκτορας ΕΚΠΑ
Mytilis Thomas	MSc
Vasileiou Konstantinos	Assistant Professor of Pharmaceutical Marketing	konvasil@upatras.gr 2610962322
Vasilopoulos Georgios	PhD

Course Organization

ECTS: 6

Lectures: 9

Workload

150 – 180 hours
Lectures/Workshops: 53 hours
Personal effort: 97 hours

Course Lectures

Week	Faculty	Teaching method	Description of teaching unit
1	Vasilopoulos Georgios, PhD, General Manager Galenica SA	Theory	Philosophy and peculiarities of Pharmacy
2	Vasilopoulos Georgios, PhD, General Manager Galenica SA	Theory	Ethics of pharmaceutical entrepreneurship. Principles of Pharmacoeconomics and regulatory environment (market access)
3	Michalis Michaeleris, Marketing Science Manager, Novartis Hellas	Theory	Basic Principles of Pharmaceutical Marketing
4	Vassiliou Konstantinos, Assistant Prof. to Pharmaceutical Marketing, University of Patras	Theory	Pharmacutical marketing Part I
5	Vassiliou Konstantinos, Assistant Prof. to Pharmaceutical Marketing, University of Patras	Theory	Pharmacoeconomics
6	Spyros Kintzios, Business Development Manager, Uni-Pharma	Theory	Business development in the pharmaceutical industry – value creation and portfolio management.
7	Kouloridas Konstantinos, General Manager Fagron Hellas Bpharm, MsC, MRpharmS, Clinical Pharmacist, GMP auditor,candidate PhD	Theory	The European and Greek Reality for Galenic preparations
8	Ioannidis Charalambos, Brand Manager Oncology/Hematology Sandoz	Theory	Marketing tools in the new pharmaceutical environment
9	Mytilis Thomas, Patient Journey Partner, Roche	Theory	The role of the Medical Visitor in the modern pharmaceutical market. The role of cross-functional collaboration in communication among health workers.
10	Exams/Theory